Madonna promotes fashion with new brand venture
By FashionUnited
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Madonna is to promote fashion with the use of her name in a new partnership with Iconix Brand Group have called MG Icon, a joint venture to be owned 50 per cent by Iconix and 50 per cent by an entity controlled by Madonna and Guy Oseary. MG Icon will develop and explore business initiatives in the United States and around the world including the creation and acquisition of brands as well as exploring opportunities within the Iconix portfolio. This partnership marks Madonna's first joint venture endeavor into the branding industry.
"Madonna is a legend in the world of music, fashion and entertainment and now with her deep involvement in MG Icon we will be able to leverage her vision into consumer products globally," stated Neil Cole, CEO and Chairman, Iconix Brand Group. "Our strategy is to introduce brands formed through the joint venture in multiple countries and organically expand worldwide," Cole concluded.
Madonna stated, "Joining forces with Iconix to bring my fashion ideas to consumers is very exciting for me. I look forward to working closely with Neil and his team to create and translate my vision and ideas for MG Icon."
MG Icon has entered into an exclusive license and services agreement with Madonna allowing the use of Madonna's name and personality in connection with apparel, footwear and other products. Madonna has agreed to provide creative services in connection with the development and promotion of the venture's brands and opportunities.
MG Icon will announce a Macy's direct-to-retail agreement imminently.
Madonna, a multi Grammy winning artist, cultural icon, Rock and Roll Hall of Fame inductee, director, producer, documentarian, children's book author, video visionary and humanitarian has sold over 200 million albums in the course of her unparalleled career in the entertainment business. Her recent "Sticky and Sweet" Tour was the most successful concert tour by a solo artist in history.
Additional information will be available in the investor relations section of the company website, www.iconixbrand.com.
Image: Madonna
"Madonna is a legend in the world of music, fashion and entertainment and now with her deep involvement in MG Icon we will be able to leverage her vision into consumer products globally," stated Neil Cole, CEO and Chairman, Iconix Brand Group. "Our strategy is to introduce brands formed through the joint venture in multiple countries and organically expand worldwide," Cole concluded.
Madonna stated, "Joining forces with Iconix to bring my fashion ideas to consumers is very exciting for me. I look forward to working closely with Neil and his team to create and translate my vision and ideas for MG Icon."
MG Icon has entered into an exclusive license and services agreement with Madonna allowing the use of Madonna's name and personality in connection with apparel, footwear and other products. Madonna has agreed to provide creative services in connection with the development and promotion of the venture's brands and opportunities.
MG Icon will announce a Macy's direct-to-retail agreement imminently.
Madonna, a multi Grammy winning artist, cultural icon, Rock and Roll Hall of Fame inductee, director, producer, documentarian, children's book author, video visionary and humanitarian has sold over 200 million albums in the course of her unparalleled career in the entertainment business. Her recent "Sticky and Sweet" Tour was the most successful concert tour by a solo artist in history.
Additional information will be available in the investor relations section of the company website, www.iconixbrand.com.
Image: Madonna