Major retailers miss out

Small online businesses have picked up the slack where major clothing retailers have lacked the vision to pick up on what customers want in the leather accessories.

According to Carrie Reeder, owner of The Level Collection, a popular online retailer of leather wristbands, cuffs, cuff watch bands and cuff watches, customers tell her what they want: "We listen to our customers. Our customers tell us what they want, what they are looking for and we listen. We are constantly striving for better quality leather wristbands and more unique designs. We also keep an eye on Hollywood and popular fashion trends."

The advantage that small businesses have over major retailers is that they are more atuned to what their customers want and hear first-hand what they want. This is an advantage to be exploited. Customers remain true to a provider that delivers up to the minute trends, as well as quality.

Major retailers also suffer by way of timeframes. It takes them longer to get new designs approved, manufactured and delivered to stores. By the time the process has been completed, a new trend has already taken place.