Manchester United names official outdoor apparel partner

Football club Manchester United has signed a partnership with American outdoor brand Columbia Sportswear as its first official outdoor apparel partner.

As part of the deal, the well-known American outdoor brand will design and create dual-branded outerwear for outdoor endeavours, including hiking, climbing, mountaineering, as well as water and snow activities.

The exclusive Manchester United outdoor collection will be available to its global fans in autumn 2016.

Manchester United Group managing director, Richard Arnold, said: “Manchester United is proud to be partnering with Columbia Sportswear to bring our fans a new and exciting range of club branded products.

“Like Manchester United, Columbia is steeped in history and has a reputation for creating innovative premium products. Available in over 100 countries, Columbia enjoys an international reach that matches the Club’s.”

Columbia Sportswear senior vice president of merchandising and design, Joe Boyle added: “We are excited by the opportunity to unite the pinnacle franchise in sport with the global leader in the outdoor industry.

“Manchester United and Columbia share a commitment to performance and innovation. Together, we will deliver to Manchester United fans around the world an attractive line of outerwear featuring Columbia’s most advanced proprietary technologies.”

Image: Manchester United