Marc Cain launches debut fragrances under new beauty label

London - Fashion brand Marc Cain has launched its first own fragrance line under its new Marc Cain Beauty label.

Marc Cain has launched three different fragrances under the name "Mysteriously", which all reflect the brand's DNA this month. Aimed at the premium customer who already shows a high affinity to Marc Cain, the new beauty label is part of the brand's wider aim to expand into new segments and attract new customers.

“With this exclusive range of fragrances, we are now looking to extend our large portfolio on the one hand and also appeal to our target groups on the other. Just like with our fashion collections, the focus is on the development of high-quality products that surprise and inspire,” says Helmut Schlotterer, founder, owner and Chairman of the Management Board at Marc Cain.

The fragrances were created by perfumers Corinne Cachen, Maarten Schoute and Michel Almariac and are inspired by confident women. “It is a homage to women surrounded by an aura of mystery and who, driven by passion, can achieve anything they set out to,” says Michael Förster, Chief Creative Officer of the fragrance manufacturer Lyrique Parfums from Switzerland.

The new fragrances are currently for sale in selected Marc Cain stores as well as online and come in sleek, minimalistic bottles. Each fragrance is complemented by a matching skincare series, which features a shower gel, body lotion and deodorant.

Photos: Courtesy of Marc Cain