Marks & Spencer Introduces Organic Clothing Line

With public awareness being raised on issues such as food consumption, ethical trading standards, and global welfare, the need for organic clothes is on the rise and consumers have a new demand for all things "natural." What you wear, is now as important as how you wear it.

In line with this, View From, the performance sportswear brand from Marks & Spencer, is launching a new range of organic cotton yogawear. This new range follows on from the successful launch of View From's 'Mind & Body' yoga and pilates collection and is produced using Agrocel® Pure & Fair cotton by Gossypium.

The five piece collection has been designed to meet the needs of a wide range of people taking up forms of exercise that nurture the mind and spirit as well as the physical self. The cotton is produced in an ethical way and is directly traceable back to the farmers, and with every purchase made, Marks & Spencer will give 1% of the purchase price back to the Agrocel® Pure & Fair Cotton Project in rural India.

This fair trade project is dedicated to increasing the scope of organic farming towards a healthier soil and society for the small scale farming community.

The collection is available from January from selected stores around the UK and from M&S Direct