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Marlies Dekkers at New York Plaza Hotel

By FashionUnited

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Dutch lingerie designer Marlies Dekkers opened her first American flagship store in the renovated Plaza Hotel in New York. The expansion to the US follows her growing chain of stores in the Netherlands and Belgium, Bangkok, Paris and recently, Berlin en Cologne.

When Dekkers was approached by the Plaza Hotel a year ago, to open a lingerie store, a long kept dream came true. Dekkers said in a statement "I love hotels, the secrets and stories of those places. And where can you better start conquering the United States than at the New York Plaza?"

The Plaza, located on 5th Avenue and West 58th street, Central Park, and surrounded by fashion houses such as Gucci, Fendi, Prada en Louis Vuitton, forms the perfect location.

The store, with a warm colorscheme that reminds of Dutch painter Vermeer and richly decorated with chandeliers, has specifically composed, matching sound decoration, to complete the theme and concept.

Marlies Dekkers