- Danielle Wightman-Stone |
British fashion designer Matthew Williamson has collaborated with Lyst, an online retailer that features more than 11,000 partner designers and brands, to offer an exclusive capsule edit of his pre-autumn/winter 2015 designs.
The 11-piece selection has been chosen as they “capture the DNA of the Matthew Williamson brand” and includes a cocktail dress with mosaic mirror-work and hand-embroidered fully-sequinned geometric panels, along with silk day dresses with a bohemian feel and beachwear featuring the iconic peacock motif.
Commenting on the collaboration, Williamson said: “This edit taps into my design DNA. Inspired by trips to Morocco over the years, women like Talitha Getty and Lou Lou de la Falaise in the 70s came to mind during the design process. That signature femininity encapsulates my aesthetic.”
Prices for the collection start at 250 pounds for a necklace and rise to 3,995 pounds for the mirrored embroidered silver dress.
The collaboration with Lyst follows Williamson’s decision earlier this year to refocus his label as an online business and move away from wholesaling the collection. The British designer also follows in the footsteps of London Fashion Week designer Mary Katrantzou who did a similar collaboration with the online marketplace last year to sell an edit of her resort 2014 collection exclusively in the US.
Launched in 2011, Lyst has raised 60 million dollars in funding to date, and is backed by investors including 4W (Moda Operandi, Reformation), Accel Partners (Facebook, Spotify), Balderton (Yoox Net-A- Porter Group), DFJ (Skype, Hotmail) and the teams behind LVMH, Michael Kors, Oscar de la Renta, and Tory Burch.
Images: Matthew Willamson for Lyst