Max Mara Atelier

Fashion label Max Mara is exploring new territories with Max Mara Atelier. The new collection is a research laboratory updating Max Mara designs whilst maintaining its original DNA. For this special project the coat takes centre stage at Max Mara Atelier and created seventeen styles. Sinuous and sculptural cuts architecturally define the female form or hint at it. Small, stand up collars accompany the curve of the neck, darts define the waistline, and little ruches add movement. There are some constants such as the knee-length, 3/4 sleeves brushing against the elbows, and a range of classic colours from camel to black, including grey and with touches of red.