Max Mara Group to launch two new womenswear labels

London - The Max Mara Group is expanding its label offering with the addition of two new, contemporary womenswear brands. The Italian fashion group is set to launch Aiim and Tresophie, early next year in time for spring 2017, in a series of selected multi brand stores across the UK, France, Spain and Russia, and later in the US for autumn 2017, reports WWD. Each brand will also receive its own dedicated online store by the end of 2017.

The first of the two brands, Aiim, is set to offer current knitwear, including sweater, cardigans, dress and skirts. The first collection from the brand includes 50 pieces, which have been inspired by works from art nouveau artist Alphonse Mucha. The second brand. Tresophie, will offer formalwear, including dresses and separates for a number of occasions. The spring collection includes three distinct styles, including romantic, glamorous and traditional evening wear. Prices for Aiim average 160 euro per item, and 280 euro for Tresophie.

With the addition of the two new labels, the Max Mara Group will offer a total of 11 brands, including its namesake brand Max Mara, Marina Rinaldi and Marella. The group, which was founded in 1951 currently counts 7 stand alone stores in the UK in London, Belfast and Richmond.

Photo: Maxmara website