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MCM collaborating with Christopher Raeburn

By Kristopher Fraser

17 May 2016

Fashion

MCM has announced they will be collaborating with British designer Christopher Raeburn on a collection that will debut at London Collection: Men's in June.

Rayburn has collaborated with the label to create a unisex spring 2017 collection that combines MCM's heritage with his utilitarian aesthetic. The designer has taken signature MCM motif's like the Visetos canvas and deconstructed and reworked them into new patterns.

“MCM is a global brand with exceptional future plans, and we collaborated to develop a collection with a modern, considered and sustainable approach. We’re living in a changing world and it’s a particularly interesting time for the fashion industry so I’ve nothing but respect for MCM who are seeking to innovate, not only in creativity, but in our thinking around, and consumption of, contemporary fashion,” said Raeburn to WWD.

Looking at the brand's travel heritage, Raeburn analyzed the state of travel now and gave focus to function and formality.

The collection also falls into the eco-friendly fashion trend. Some pieces are made using recycled post-consumer plastic bottles and Bluesign approved fabrics.

The runway presentation will take place on June 11, and is expected to include grand digital elements.

This is an exciting week for Raeburn, as he is also up for the British Fashion Council/GQ Designer Men's Wear Fund 2016 award which will be announced later this week.

Image: Christopher Raeburn Facebook

Christopher Raeburn
MCM