- FashionUnited |
Organizing a Fashion Week involves many different fashion professionals who are experts in their fields ranging from director to designer. With the series “Meet Fashion Week professionals”, FashionUnited looks behind the catwalk to introduce those who bring great fashion events to life all around the globe. We recently talked to Amanda Moss to learn more about her role as the Director of Manchester and Liverpool Fashion Week:
Amanda, you are working at Manchester Fashion Week as well as Liverpool Fashion Week. Can you tell us a little bit about the events?
Liverpool Fashion Week has been going 8 years and I have always sold out at every venue I fill, so the numbers of visitors are dependant on the venue I choose to hire. They have ranged from 5 days of shows, where we have had 50 catwalks to celebrate 50 years of the Beatles, for example, to 3 days of shows concentrating our attention on New Talent and Emerging Designers. Manchester Fashion Week, under my direction, is in its second year. They differ from other fashion weeks is that I am keen to promote that north west is best (i.e. north west of the UK). Why should people go to London Fashion Week and see the same style of beige and black and monochrome that you see every year? It’s dull and lifestyles, we use vibrant fabrics, people fly in from all over the world to showcase and have gone on to appear in Vogue magazine. Our designed are forward thinking and make clothes that are wearable and appeal to all ages and all sizes.
Please tell us about your role at Manchester Fashion Week as well at the Liverpool Fashion Week
Leading up to the shows, I book the designers, scout the models and train them at model bootcamp, I hire the head make up artists and head creative hair stylist and liaise with them on the looks for each night, I put together the running order of each show and do all the marketing and PR for the shows, invite the press
and bloggers and ensure the shows are a sell out. My days starts at 5am when I check and respond to emails until I get the kids up for school at 7, then after the school run at 8.30am I am in meetings or working until 3, then I collect the kids and am sorting them out, making dinner etc until 6pm when I go to the gym if I am lucky enough, between 8 and 10pm it’s checking emails in front of the TV and starting all over again the next day.
During the actual shows we get to the venue for around noon, models and the creative stylist team arrive at 1pm, I go through the running order with my co ordinators, who then ensure the models are put into hair and makeup. Fittings with the designers are done on the day, the co ordinators place the designers in their spot backstage and send the models through for fittings. We usually have a rehearsal around 4pm to check everyone knows where to walk and how to walk, we have a group photo backstage and then line up ready for the shows, by 6pm, with them starting at 6.30pm.
What do you like most about your job?
The freedom to work the hours I want and spend as much time as I want with my children, the opportunity to meet so many talented fashion designers and see their collections ahead of them hitting the catwalk and then when some of them are bought by fashion buyers and I see them in the boutiques and online there is a sense of satisfaction that I helped them.
Did you always want to be work in the fashion industry and be involved with Fashion Weeks?
Not at all, I trained as a journalist and always wanted to write for newspapers and magazines. But I have always had a keen interest in fashion.
Any advice for those who want to pursue a career in fashion?
Be prepared to work long unsociable hours but mainly don’t get into the industry if you aren’t passionate about your job. Everyone can success if they believe in themselves.
About Amanda Moss of Liverpool and Manchester Fashion Week
Amanda Moss is an award winning journalist and leading entrepreneur and events director. She founded Liverpool Fashion Week in 2009, she is the founder of Liverpool's longest running independent magazine, Lifestyle, which is now in its 9th year, and single handedly organises the annual Liverpool Lifestyle Awards and Fashion & Beauty Awards.
Amanda has a proven track record in assisting businesses raise their profile including US fashion designer Ngolela. She is a highly connected and premier fashion networker and the number one choice for television researchers to contact when looking for fashion soundbites from a North West correspondent. She has turned Liverpool Fashion Week into an international brand that is now recognised by 1 in 4 Londoners as the biggest fashion event outside the capital. She has a huge social media following across @amandalifestyle, @Lpoollfashionwk, @Lpool_lifestyle
Never one to shy away from voicing her opinions as a mum of 6, Amanda has launched campaigns including "FAMILIES COME FIRST, opposing the Government education policy of fining parents who take their children out of school in term time. She is also a keen advocator of employing people with families, believing they make loyal staff and value their jobs.
She made international headlines when she banned the Scousebrow from Liverpool Fashion Week in 2013 and her campaign in collaboration with Liverpool City Council to ban sun beds and encourage models to use fake sun tanning products instead led to a leading marketing award.