Menswear arrives at Pure

This February, Pure Spirits is set to showcase unisex brands, and men's fashion and streetwear. Top unisex brands include Vacant, with a range of vibrant tees featuring retro graphical prints; organically produced designs from regulars Monkee Genes and cutting edge label Desigual. On trend menswear brand Jack & Jones will be debuting with premium denim alongside British streetwear brand BC London.

Spirit has carefully hand picked the line up of its new brands. Kate Fearnley will be launching her new line, which aims to provide affordable fashion with strong inspiration from 'celebrity dressing'. Attracting young womenswear labels, Spirit will also present Lipsy displaying tropical prints and hot colours, while Olga De Polga and In Love by Carling will offer pretty feminine styles. Game of Graces, Chi Chi, Goldie, Pretty Disturbia, Jolaby, Push Button, Kling and with their new Vintage Thrift collection Superdry are among the new labels of the moment.

Fashion brand nümph will be introducing a diffusion line of organic cotton and prints. Bleached out denim and over sized t-shirts are the statement styles for AW09. Gia London encapsulates an English style with an effortlessly elegant look. Vintage inspired fashion brand Motel will be returning to the section along with Tofu, offering simple yet highly creative designs.