Milan shows a hit

Milan fashion week scored a hit with buyers and press alike. Prada, Versace and Burberry showed the strongest looks for the season, moving away from boho frivolity to a more constructed and feminine feel. Trends for the season were Greece for drapes, cross-over ribbon effects at waist and black shoulder straps. Fabrics were fine and feminine with lace, broderie anglaise, checked gingham, striped black and white cotton, crisp piqué for a cool summer look. Colors such as at Prada, were desert sand, old gold, apricot, yellow, parakeet green, sunset red and snow white.

Also on show in Milan was the tradeshow White, a collection of 151 highly selected collections at the exhibition in Via Tortona. On show were the most avant-garde and trendiest fashion ideas, the outcome of research based on creativity and product innovation. The showroom confirms its decidedly international scope, with growing numbers of foreign exhibitors, mainly fro the United States, Great Britain, France and Denmark, brining their total to 89 brands and surpassing the number of Italian exhibitors. Amongst the number collection debuting this year, notable designers include April 77, Hiromi Tsuyoshi, Lara Bohinc, Project E and Michele Rossi.

The constant trend towards innovation that distinguished this year's event is also evident in the exhibition layout, which was updated this year. For the new rendezvous, the Massimiliano Bizzi Studio proposes a route that winds its way through spaces and surfaces in gold and bronze, giving the showroom a luxurious and vibrant image with a dazzling and high-impact look.