Miss Sixty new ad strategy

International denim brand Miss Sixty is launching a strategic ad campaign through maxi billboard posting, bus advertisements, press and web and social network ads. The new SS10 campaign will appear on billboards and buses throughout the UK

The wide spread advertising campaign is set to roll out this March and focuses on the company’s core product: denim. The campaign is part of a wider communication project that the company is carrying out in Italy, Germany and the United Kingdom to support the forthcoming season.The brand’s official website will also feature a ‘making-of’/ behind the scenes video of the campaign shoot.

The Sixty Group was launched in 1989 and carries Miss Sixty, Energie and Killah and Authentic brands Murphy&Nye, Refrigiwear, Baracuta and Richlu in its portfolio. The group's brands are distributed through 7000 sales point throughout the world in over 100 countries.