Miss Sixty virtual flagship

September will see the launch of Miss Sixty’s website powered by Yoox. The virtual store will allow clients world wide to surf through and buy  the complete 2008 Autumn/Winter clothing, denim and accessories collections. A special section will give visitors the possibility to access the exclusive images of the SS09 fashion show in New York, which will be constantly updated with inedited videos shot in the shows’ backstage with models, friends and celebrities. The site will also feature the catwalk’s video and interviews recorded during the fashion show with the founders of the Sixty Group, Creative Director Wichy Hassan and CEO Renato Rossi.

Coinciding with the SS09 show taking place on September 7th in New York, Miss Sixty is launching a limited edition T-Shirt. Made in just 250 pieces, the t-shirts have been personalised by Wichy Hassan to celebrate the online store inauguration. It will be on sale new site just after the fashion show. Misssixty.com is developed by Yoox Services, company of the Yoox Group managing the design and management of the virtual store in terms of technology development, interface design, logistics, customer care and web marketing.