Missoni and Funboy partner up to launch pool floats

Italian fashion house Missoni has partnered up with Funboy, a California-based company that makes summer essentials such as towels, hats and floats. The two companies have joined forces to design a limited-edition, butterfly-shaped pool float featuring Missoni’s signature patterns. The collaboration comes just weeks after Missoni announced the selling of a 41.2 percent stake of the company to an investment fund. The Missoni family declared at the time that the decision aimed to help the brand remain competitive in the luxury market. Pool floats are a popular item among Instagram influencers.

NEW! Missoni x FUNBOY Butterfly float See more of this limited edition @missoni collab and shop exclusively at FUNBOY.com

A post shared by FUNBOY (@funboy) on Jun 27, 2018 at 6:58am PDT

It took 18 months for the two companies to design the float, according to Funboy’s website, where the item retails for 148 US dollars.

Missoni x FUNBOY A kaleidoscope of color Each side features a distinctive @missoni colorway to create two unique floats in one Shot by: @derrenversoza @leocabal Model: @aga_wojtasik

A post shared by FUNBOY (@funboy) on Jun 27, 2018 at 11:35am PDT