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Missoni Sport at Pitti

Fashion
By FashionUnited

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Pitti Uomo, the Florentine men's tradeshow that was once the centre of men's luxury fashion, may have lost its edge a little - the word 'conservative' is frequently overheard, as are hamperings of 'too Italian' and 'Premium in Berlin is the stronger show.'

Still, Missoni Sport last night inspired buyers and press with their Spring Summer 2007 collection, which is now a younger and fresher brand that has successfully, yet slowly, emerged from the shadows of the iconic House's mainline.

Dresses and soft knits formed the backbone of the collection, which was sophisticated, fluid and fun - as the line should be. Creative Director Luca Missoni showed a lifestyle vision of the brand with the addition of swimwear, underwear and accessories. Guests applauded at the shoes - wedges and Grecian sandals that were worn with urban dresses and sexy cut swimwear. Towelling and beachwear completed the looks.

 

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