MixMatchMe white label solution

Fashion technology company MixMatchMe has launched the first white label outfitting solution that allows customers to mix and match outfits online. E-tailing business Boden were the first to integrate the application into their UK and US sites in April and have seen significant improvements in conversion rates, AOV’s and items per order through the MixMatchMe application.

Jennifer Roebuck, Head of Ecommerce at French Connection, who launched their MixMatchMe outfit builder in June, said: “We wanted to engage more with our customers by providing them with a useful tool which supports them in their buying decision in a fun way- the reaction to the MixMatchMe application has been great!”

Mario Faure, Managing Director of MixMatchMe, comments: “We are delighted with the successful launch of our white label application with Boden and French Connection. We always believed that providing the customer with a realistic way of visualising multiple items together would drive more sales. Our aim has always been to help brands sell more clothes online and the launch of our affiliate site earlier this month will further supports this.

Founded in 2008 MixMatchMe Ltd is a fashion technology company, which has developed an online outfitting solution and associated affiliate program. The MixMatchMe application aims to stimulate sales online.