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Mizuno reveals new footwear technology

By Kristopher Fraser

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Fashion

Mizuno, the global specialty sporting goods company, introduced today the latest footwear innovation, Mizuno Enerzy. After years of testing and development, this revolutionary footwear technology has been engineered to meet the performance demands of athletes across various sports disciplines. Aimed to enhance performance capabilities, Mizuno Enerzy delivers high energy return ratios.

Mizuno Enerzy was created with the purpose of improving the performance benefits of Mizuno footwear through new advanced materials, delivering greater rebound and increased softness. Athletes will now be able to retain more of the energy they put in without sacrificing on overall comfort.

"We recognize not only what athletes want, but also require in their training – no matter their sport," said Tomohiro Ota, chief marketing officer of Mizuno USA, in a statement. "We know performance, energy return and comfort are all equally important, so we are constantly engineering new technologies aided to support this. This is why, as a brand, we work extremely hard to constantly create high-quality sports gear and remain dedicated to finding new ways to enhance athlete's capabilities by staying at the forefront of sports innovation to deliver the most premium performance materials in the market."

Athletes will be able to experience the difference Mizuno Enerzy offers in two different iterations, Mizuno Enerzy (Foam) and Mizuno Enerzy Core. Each iteration has been engineered to provide athletes with enhanced performance capabilities through the unique features offered in the form of its versatility to change shape and increased rebound potential.

Mizuno Enerzy will be used in footwear products across multiple Mizuno sporting categories. The first introduction of Mizuno Enerzy will be available in July 2020 in "The Mizuno Enerzy" signature shoe, which according to the company has the softest cushion and highest energy return ratio in Mizuno history.

photo: courtesy of Mizuno

Mizuno
Mizuno Enerzy