Moda Beach splashes out

A new swim and beachwear zone will be launched at Moda this August. Taking place at the NEC in Birmingham on 9 -11 August, various key swimwear and beachwear names have signed up swimwear fair. “Moda Beach offers swim and beachwear brands the opportunity to show their collections at a fashion-led event which can attract both swimwear buyers and fashion retailers,” says Moda Beach event manager Penny Robinson. “It’s something buyers and brands have been asking for, for some time, and the quality of the brands already signed up shows that the industry’s key players are behind the move.”

Confirmed brands for Moda Beach include Calvin Klein Swimwear, Panache, Moontide & Bond-eye, Miraclesuit and Magicsuit, Sunflair, Opera, Sunmarin, Seaspray, Anita, Cheeky Beach and Eclipse. Swimwear will make its way onto the Moda catwalk this season with two shows each day, featuring fashion led swimwear labels, presenting the key looks of SS10.

This platform offers retailers to survey and shop the marketplace with ease alongside a line up of events. This season’s free seminar programme sees leading retail expert Dennis Reid giving advice on 'beating the downturn in trading' and Craig Phillipson of Shopworks, offering expertise on ‘the customer journey through the store’ looking at retail planning and design.

Image: Moda Beach