Moda Operandi launches private salon with Ralph Rucci

London - With private shopping services in London and New York, an e-commerce platform and personal stylists who will fly to any of its customers anywhere in the world, Moda Operandi is at the forefront of luxury omni-channel retailing.

Based on its premise of salons and pre-order service of catwalk collections, the company teams up with brands and designers to offer an exclusive way of shopping that differs from other retailers.

While the see-now-buy-now model may remove the need for pre-ordering from certain types of collections of ready-to-wear, the need for exclusivity will never disappear, even if the industry is fueled by immediacy in the digital age of fashion.

In a unique collaboration, American designer Ralph Rucci is teaming up with Moda Operandi for a made-to-order collection and will show for less than two weeks, the same length of time as the retailer's online salons. Rucci, who is aiming to return to the Paris couture schedule, will show the collection from 28 October to November 8 in MO's New York salon and from 9-21 November in London.

According to WWD, Rucci and Moda Operandi do not have a formal agreement, but it is understood Rucci will be the only designer represented in its salon on those dates. None of Rucci’s designs will be sold through the e-commerce business.

Photo credit: Ralph Rucci Facebook