Moda Platform launches at Moda Woman

New and niche womenswear names will be launched at Moda Woman’s new area called Moda Platform. Launched at Moda Menswear in August 2008 and tripled in size for February ‘09, Moda Platform featured an interesting list of contemporary and heritage labels not seen at the show before. Moda Woman is renowned for its commitment to brands whose high quality and individual style set the stores who stock them apart from the high street. The new area will be introduced to Moda Woman to provide a showcase for new, niche names.

“We’ve had a lot of interest from contemporary and niche brands, wanting to come to Moda Woman this season. After the success of Moda Platform in menswear, we are excited about bringing a similar concept to our womenswear show,” commented Sarah Moody, Event Director of Moda Woman.

The men’s department of Moda will bring together the brands, which matter to today’s menswear retailers, mixing major names from across Europe with new arrivals from both the UK and overseas. Returning to Moda after an absence is quality German label Campione and international label Pierre Cardin. New additions to Moda Platform in August include premium Italian tailoring label Facis, Calvin Klein accessories, joining Calvin Klein underwear, and Gabicci Vintage presenting their retro casual wear collection.

Moda August ’09 will offer a trend-focused line-up from over 1400 exhibitors and collections, including a mix of established names and brand new launches. Regular womenswear exhibitors include Gardeur, Concept K, Pomodoro, Adini and Neon Buddha already signed up for Moda Woman in August. The next Moda exhibition is taking place on 9-11th August 2009 at the NEC Birmingham, and will see further new names added to the line up and the introduction of new initiatives.

Image: Moda