Modefabriek #27: inspiring exhibition experience

Modefabriek #27: inspiring exhibition experience in Amsterdam, with plenty of room for serious business matters.

Modefabriek is the bustling focus point of both the national and international fashion world twice a year. modefabriek is the exhibition which fashion and design professionals enjoy visiting for inspiration, to establish new contacts and to enter into profitable business deals. With an impressive 600 prominent fashion brands, varying from international names to young talent and Dutch design. However, this well known Benelux fashion exhibition is more than just a collection of brands under one roof; modefabriek is also a place to sample new trends, internationally renowned and avant-garde design talents, as well as culinary treasures and innovative designs.

A well balanced and extensive offering of brands
The supply of brands is once again very complete and balanced for this 27th edition. In addition to a respectable list of 'exhibition faithful' brands, modefabriek will also be introducing new prominent participating names, varying from up-and-coming talent to prominent established labels.

Refined: Lilith, Black, Caliban Women, Scee by Twinset, Cream, Plomo o Plata, Rianne de Witte, Mayer Berlin, Bloom, Elm Design, Mexicana, Maliparmi, Pedro Garcia, Emma Hope, PierAntonioGaspari, Peter O. Mahler, Touch Luxe, Silklabel, Silverlabel, Cottonlabel Appearance: Dimensione Danza, Hale Bob, Australia Love Co, René Smit, Munthe plus Simonsen, Great Plains, Ronen Chen, EseOese, Deca Authentic: Camps & Camps, Roeckl, XCVI, Lunatique, Nick, Gossip Limited: Daryl van Wouw, Dictionary, Geelamuay, William Rast, Paco Chichano by Christian Audiger, PAPFAR, Paris Hilton, Philip Handsome, Svensson, Maison Scotch, Black & White Concepts Industry: Silvian Heach, Cross Jeanswear Co., Lavand, R95th ladies, Apple Bottoms, Kon & Mon, Kaffe, Lindbergh, Shine, Max 'n Djune, Copa, Kalimah, Signet Subculture: WeSC, Obey, Pimpalisious, Sabre Department: Dekker, Northsales, Stones, Barbour, S.Valentoni, Daniele Alessandrini, Blue Industry.

New design area: platform for designers This year modefabriek will once again be setting up a 'new design area', consisting of the next and cutting edge designer platforms. Modefabriek uses these platforms to stimulate, support and present young talent and promising designer names, both at national and international level. Next focuses on future promises which have already passed the initial start up phase (jaehwah lee, aschön, sopopular, N°N by Kim and The Swedish Model). Cutting edge presents avant-garde collections by designers who are on the verge of making a breakthrough; À la disposition, Elsien Gringhuis, Angelos Bratis, Melody Deldjou Fard, Wendy & Jim and lastly Linda Valkeman. modefabriek will again be organising the talent programme for the latest batch of designers for this summer edition, in cooperation with HTNK. 'Talent 2009' presents a selection of graduation programmes for various different Dutch fashion academies and therefore follows the latest developments and trends of the young fashion talents in the Netherlands.

More than just fashion
A new creative collaboration with the ZuiderzeeMuseum has resulted in an exhibition which interweaves historical and contemporary design. Modefabriek devotes attention to the Zuiderzee area's rich traditions in combination with contemporary design inspired by historical traditions from the 'from traditional to abstract' viewpoint. The two components come together in a stylish and homely exhibition area, decorated with work by, amongst others, Scholten and Baijings and Studio Job. In a follow up to the last edition, Envy delicacies will again be designing a tasteful terrace with an extensive supply of culinary delights. You will find the imposing 'The Nature of the Animal' work by the multidisciplinary artist Jeroen Henneman (Haarlem 1942) just passed the entrance. Aluminium animals cast in sand show the aspects of human body language. Henneman enjoys both national and international fame as a painter, artist, graphic designer and object maker, but also as a theatre and television maker. Fashion designer Daryl van Wouw will present his 2010 summer collection for this first time at modefabriek. Wouw will put his latest ladies collection (including accessories and sneakers) in the spotlight in a lively manner with a sparkling parade show.

Modefabriek doesn't just ensure visitors are given a clear and complete picture of current fashions, but it also offers a dazzling additional programme with an interesting mixture of fashion, art and design. This has turned the 27th edition of modefabriek into an essential trendsetting platform for any fashion professional, both at national and international scale!

Foto: ©RVDA