Moncler signs eyewear licensing deal

London - Luxury brand Moncler has signed an exclusive worldwide licensing deal with eyewear maker Marcolin for the design, production and distribution of men’s and women’s sunglasses and eyeglasses.

The deal, effective from January 2016 until December 2020, also includes ski masks for men, women and children branded under the Moncler name. There is also an agreement to possibly renew for an additional five years.

The debut collection is expected to launch by March 2016 and will “evoke the iconic elements of Moncler’s timeless style,” according to the press release.

Moncler chairman and CEO Remo Ruffini said: “I’m very pleased about the agreement signed with Marcolin, one of the worldwide leading companies in the eyewear industry. The partnership with Marcolin will allow us to develop globally the eyewear business consistent with our values of uniqueness, quality and selectiveness that distinguish our brand; a further important step to continue to create value for the Moncler brand.”

Giovanni Zoppas, CEO Marcolin Group, added: “Moncler is a worldwide brand, unique and very appealing. The partnership with Moncler will give Marcolin the opportunity to target those consumers who are passionate about Moncler's innovative product offerings.”