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Moschino and Atlanta ink agreement

By FashionUnited

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Fashion

Italian clothing label Moschino part of the Aeffe Group, and leading children clothing business Altana SpA, signed an agreement for the creation, development and world distribution, for five years renewable, of the Moschino boys’ and girls’ collections. The collections, whose creative aspect remains at Moschino, will be aimed at three age groups: Moschino Teen for ages 6 through 14; Moschino Kid for 12-18 months to 6 years; and Moschino Baby from 1-3 months to 2 years.

Massimo Ferretti, President of the Aeffe Group commented: “I am convinced that by combining Altana’s great experience and professionalism in the children’s sector with the creativity of Moschino, we will achieve excellent results.”

The new Moschino Teen, Moschino Kid and Moschino Baby collections for Fall/Winter 2009-10 will be presented at Pitti Bimbo in Florence in January 2009 and will be sold in stores beginning in July of the same year.


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