Moschino Cheap & Chic expands

Moschino signed up to Italian fashion company Gruppo Binda for the next 5 years, to further develop its accessory line with a new range of watches and jewellery. It's Moschino's Cheap & Chic first license. Gruppo Binda will look after the production and distribution of the luxurious accessories. The jewellery line will be presented at the fashion trade show Baselworld Watch & Jewelry in Spring of next year.

 

Rosella Jardini, Creative Director of Moschino, commented to be very enthusiastic about the new collaboration. "Mostly I look forward to develop the jewellery collection".

Gruppa Binda owns watch and jewellery brand Breil and also produces luxury accessories for D&G by Dolce&Gabbana. Further more, the company is responsible for the distribution of watches by Seiko, Lorus and Nike. Last year Binda gained a profit of £152 million.