Moschino signs new eyewear license

Italian fashion house Moschino has inked a licensing deal with Padova-based Allison SpA to produce and distribute the company's eyewear. Moschino had formerly retained Luxottica. The agreement with Allison SpA is for five years, with the first collection making a debut at the international eyewear exhibition Silmo in Paris in October.

“Allison highlights the creative component of the collection, the DNA of our brand – this is the reason we've decided to link up with them,” Moschino's chief executive Thierry Andretta explained. “Our design team is heavily involved in all the different steps that go into any license and we wanted it to be no different for our eyewear collection. With Allison, it's more about signature pieces.”

Silvio Vecellio Reane, chairman and chief executive of Allison – which already has licensing agreements with brands such as Benetton, Vivienne Westwood, Missoni, Dunhill and Gianfranco Ferré - plans to sell the collection at about 8,000 points of sale, at both Moschino boutiques and specialty stores. The first collection will consist of 60 different models in cream, black and red, Moschino's signature colour palette and will feature its well-loved symbols like the peace sign, the heart and the question mark. Prices will range from €130 to €170.