Movado sues Gucci Group

Watchmaker and retailgroup Movado LLC and Movado Group Inc has filed a lawsuit against the Gucci Group. It alleges that the the luxury goods concern sold watches that infringed on the trademark of Movado's Museum line of watches. The suit cites six allegations, including trademark infringement, unfair competition, trademark dilution and injury to business reputation, and deceptive trade practices.

In the lawsuit Movado claims that its Museum line watches and timepieces have a unique look. There are no hour markes on the faces and feature a single dot on the 12 o'clock position. According to court documents, the dial design was chosen in 1960 by the Museum of Modern Art in New York for its permanent collection.

Movado claims that Gucci sold watches that were "confusingly similar in appearance to the Museum Wristwatches" at stores such as high end department store Nordstrom. The suit says that Gucci knowingly used the design with the intent to "misappropriate Movado's goodwill". Movado has asked for Gucci to pay undisclosed monetary damges, halt the sale of all those products and recall any products that currently infringes on its trademarks. Gucci America was not available for comment.