Mr Porter supports Father & Son Day with blue shirts

With Father’s day just around the corner, many fashion retailers across the country have launched targeted campaigns featuring their ideal gifts for your dad. However, online fashion e-tailer Mr Porter took the opportunity to partner with a new charity initiative, Father & Son Day, to help raise awareness and support for men’s health problems.

We've partnered with @MRPORTERLIVE to sell blue shirts – the male wardrobe staple – in aid of #FatherAndSonDay. Profits from all shirts sold will be donated to @royalmarsden - find out more in the latest edition of @mrporterlive's The Journal #MrPorter #Charity

A photo posted by Father&SonDay (@fatherandsonday) on Jun 18, 2015 at 4:18am PDT

Launching this weekend, Father & Son Day is charitable campaign which aims to get men talking about health issues. Mr Porter has teamed up with the charity and is offering a curated selection of blue shirts from labels such as Alexander McQueen, Emma Wills and Cos. Running from June 18 to June 25, Mr Porter will donate all proceeds from the shirt sales to the Royal Marsden Hospital in London.

Alternatively, the new charity campaign asks men to post photographs of themselves on Instagram with the hashtag #fatherandsonday and text MARSDEN to 70800 to donate 5 pounds to the cause.