Mustang Jeans expands

Following its current expansion in the Asian market, Mustang Jeans opened its second flagship store in Hong Kong. The company owned monobrand store is located on the popular Lockhart Road in the Causeway Bay. The shop offers jeans bottoms, tops, accessories and complete outfits.

The store opening is supported with busses around downtown Hong Kong branded with Mustang’s summer campaign. The visuals portray the joy of travelling with friends and the experiences you make. This is translated into all the items of the collection, which tell their own story.

Mustang participated in the Novo Mania trade fair in Shanghai, after attending Bread & Butter in Germany. The company presented its Fall/Winter collection to Chinese retailers with a catwalk show. After entering the Indian market last October, the denim and lifestyle brand continues to expand with six Mustang shop-in-shops. The company is looking to increase this number to 14 by the end of April including New Delhi, Bangalore, Mumbai, Calcutta and Amritsar.