my-wardrobe supports Breast Cancer campaign

30% of every sale of selected black and white items on my-wardrobe.com will go straight to Fashion Targets Breast Cancer (FTBC) campaign due to launch on April 6th. This year Fashion Targets Breast Cancer, the flagship fashion campaign of Breakthrough Breast Cancer, aims to raise £1 million through product sales across a number of high street retailers. It will be supported by a virtual platform called millionmodelcatwalk.com and a national poster campaign.

Fronted by ten celebrities such as Leah Wood, Jade Jagger, Jun Sarpong and Duncan James to name just a few, millionmodelcatwalk will showcase the FTBC fashion items which have been inspired by the colours of this year's iconic target logo, black and white. These include themed items from the my-wardrobe.com SS09 collection by Kirsty Doyle, losselliani, By Malene Birger, Ash and Nudie. The website offers women the opportunity to create an online version of themselves by uploading their photo, choosing an outfit from the FTBC range and appearing on a virtual catwalk alongside the ten celebrity faces fronting this year's campaign.

Sarah Curran, founder of my-wardrobe.com comments: "Breast cancer is something an increasing amount of us have a personal connection to and we are very proud to be able to support such a worthwhile cause. Fashion Targets Breast Cancer has both raised awareness of the disease and helped fund breast cancer research, and we are privileged that we can be part of hopefully another extremely successful campaign this year."

Fashion Targets Breast Cancer is Breakthrough Breast Cancer's flagship fundraising campaign and has raised over £9 million in the last 12 years for the charity's vital research, campaigning and education work. Money raised by the 2009 campaign will help scientists at the Breakthrough Breast Cancer Research Centre continue research to find new tailored treatments for women with breast cancer. It will also support other research including that carried out at Breakthrough Breast Cancer's London Research Unit, which focuses on triple negative breast cancer, a type of the disease more common in younger women and those of African origin.

Image: my-wardrobe.com