N O W launches at LFW

A trio of London based designers will present their SS09 collection at N O W. The new fashion initiative provides a platform for young designers in the industry. N O W will celebrate its first season in September 2008 during London Fashion Week.

As part of the new off-schedule initiative, Deutz Fashion Award winner Jann Wong, cult label Makin Jan Ma and emerging Dutch designer Maaike Mekking will be hitting the runway. N O W is set to launch on September 16th 2008 at Beach Blanket Babylon in Shoreditch. To mark the event, N O W will host an after event featuring DJ’s The Broken Hearts (Mute Irregular), Minimal Mike (People On Horses,) and Billa (Super Super) and live visuals by Alex Sedano.