Nautica to relaunch in England
By FashionUnited
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Nautica will relaunch in the UK next winter, after an absence of three years. Sales and marketing director Oliver Frielingsdorf said: "We will relaunch the brand to the mark over the next two seasons and we are evaluating the best way to do it.
Pricing will be more aggressive and in line with brands like Tommy Hilfiger. We are also looking at launching new categories such as men's and women's sportswear, a denim collection, kidswear and fragrances." Nautica already has nine accounts in the Republic of Oreland and will target department stores and independents in the UK .
Nautica