New Adidas campaign to be its biggest ever

February 1st, 2009 marks the launch of a collaboration between Adidas Originals and three of the world’s most unique and creative streetwear and fashion designers - Originals by Originals. Jeremy Scott, Alyasha and Kazuki have each created a mini collection of groundbreaking Adidas Originals apparel and footwear products for men and women that will be exclusively available in selected boutiques, fashion doors and Originals stores globally from spring/summer 2009. Each product features the Originals by Originals logo and the respective designer logos.

The 2009 global advertising campaign for Originals is set to be its biggest ever and will feature a host of stars from music, sport and fashion. Budget for the year-long campaign, which launches in the US today and in the rest of the world in January, has not been disclosed.

Next year marks the 60th anniversary of Adidas founder Adi Dassler registering the company's famous three-stripe design, and Adidas said that it was keeping that in mind with its Celebrate Originality campaign, which is set against the backdrop of a house party.

Music stars include Katy Perry, Estelle, Young Jeezy, the Ting Tings, DMC-Darryl McDaniels, Method Man, Redman, Afra, Ryukyudisko, Russell Simmons and Missy Elliott, while athletes taking part include Kevin Garnett, David Beckham, Ilie Nastase and Mark Gonzales. Designers Kazuki and Jeremy Scott also feature in the campaign.

"Adidas Originals' biggest strength and point of difference is the ability of the trefoil brand to be a relevant part of people's lives - in whatever lifestyle they have - skater, rocker, artist, musician, sneakerhead, sports fan whatever," explained Hermann Deininger, CMO adidas Sport Style Division.

Image: Jeremy Scott for Adidas