New at Premier Kids

UK's childrenswear trade fashion event Premier Kids is about to present a diverse mix of 0-16 year clothes, footwear and accessories in NEC Birmingham from 6-8 July. Launched in 1949, the children fair will feature various new labels for SS09. From the US, Wildkin will make its debut in at Premier KIDS. It is an established brand in the US and aimed primarily at the pre-teen market. Wildkin comprises lunch bags, backpacks, messenger bags, holdalls and wallets. The brand’ philosophy has been to combine practical, durable bags with inspirational designs that fire children’s imagination.

For the little ones, Green Baby will be launching a bright and bold range for SS09. The new 100% organic cotton collection will have a strong retro theme, featuring 50’s style large polka dot prints along with fruit and animal appliqués.

Dudeskin are launching a new range of Sunsuits and Wetsuits at Premier KIDS. Dudeskin offers everything to supply the ever-demanding Youth and Infant urban streetwear clothing market regardless the season. The Joules SS09 collection embodies a fun, nostalgic and quintessentially British childhood. An adventurous and bold colour palate is partnered with jolly, reminiscent and quirky patterns.

Other new brands this season include; Balu, Baroue, Darkside Clothing, Green Cotton, Hi-Tec, LePi, Max, Next Level, Ninette, Paz Rodriguez, Urban Elk and Xumo.

The Autumn/Winter edition of Premier Kids will take place on 1-3 February 2009. Buyer tickets and information on this event will be available at the show.

Image: Arabella Miller