New brands at Pure London

From 14-16th February, trade fair Pure London will present a wide range of new brands. With 53 new labels on board, this will be the largest Spirit event of young fashion during Pure London.

Fly 53 and Fly London are among the new fashion brands. Fly 53 is to launch its new Autumn/Winter collection as well as showing short order for Spring/Summer. Exhibiting in the UK for the first time in several years it is part of the company’s strategy to reach more womenswear stockists.

Footwear brand Fly London will be exclusively launching their new women and menswear collection at Spirit. They have exhibited in the Footwear section of the show for eight seasons and have chosen to debut their clothing line in the Spirit hall. The womenswear collection will consist of five different groups with around 70 styles. Fly London menswear features two groups with 32 styles, made up of T-shirts, Sweats, Shirts and Knitwear.