New customized features for indiCustom

Online fashion company indiCustom launches a new visualization feature and social sharing technology for indiDenim and custom clothing brands indiTailored. With the innovative design and sharing tools, the websites offer consumers a tailored apparel solution and design community.

"Today's online experience is becoming increasingly customized and community-oriented," says Marybeth Luber, CEO of indiCustom. "Designing your own apparel, watching it come to life in front of you, sharing it with others on the web, and ultimately having it made just to your measurements is more compelling to consumers than ever. It's an engaging and personalized process that gives shoppers exactly what they want - clothing made to their precise specifications."

Producing custom fit patterns based on information about individual body shape, indiDenim and indiTailored allow visitors to design their own custom premium denim and dress shirts. To celebrate the introduction of indiCom’s latest features, any shopper who posts a design to the new indiDenim Design Vault during the month of October will be entered into a custom jean giveaway.

indiDenim added ten ‘creative destruction’ distressing packages, as well as new Japanese, Spanish, and American denim fabrics. indiTailored is introducing contrast collar and cuff options and a new slim fit body style. Other new design details include a seasonally changing quote label and the shirt's ‘born on’ date sewn into the bottom of the placket.

Image: indiDenim