New fashion platform

You might think there are quite a few fashion platforms around these days to nurture new talent, but there must be heaps more out there as from February 2010 Fashion Mode will be supporting young designers as well. The new fashion initiative is based in London and wants to help budding designers to make name through a bi-annual catwalk event during London Fashion Week.

The product apparel range will consist of dresses, jackets, trousers, shirts, and accessories including scarves, ties, bags, and hats. Fashion Mode will select each season four designers for five seasons following the event.

The new initiative aims to target the following consumer: “Purist fashion consumer hungry for something different, bored with the homogeneity of global brands; a clientele with the desire and demand of selective fashionable merchandise for special occasions; the clientele is the New top-end of male/female designer-buyers and the 10 years Younger Trend."