New Gen commences

The search for the UK’s new Generation (NewGen) fashion designer has started. Initiated, by the British Fashion Council (BFC) last season over 200 designers applied to be part of the BFC sponsorship. Topshop, whose alumni include designers such as Alexander McQueen, Matthew Williamson, Giles Deacon, Christopher Kane and Marios Schwab, supports the designer scheme.

New Gen was established by the BFC in 1993 to create a launch pad for talented and developing designer businesses. It has since successfully developed the early careers of some of the UK’s budding designers by providing up to three years’ sponsorship to show on the catwalk and/or in the exhibition at London Fashion Week. New Gen winners also receive business support to help develop their businesses into commercial successes.

The winners for February 2008 included Christopher Kane, Erdem, Marios Schwab, Todd Lynn for the catwalk, and Anna Vince, Felder Felder, and House of Holland were featured at the exhibition to name but a few. Designers should apply directly online and the closing date for applications is Monday 5th May 2008.