New image, new store, Desigual is reinventing itself

Barcelona - A few days ago, Desigual presented its new brand image and new visual identity at its headquarters in Barcelona. The Spanish company unveiled its new spring-summer 2020 collection on Barceloneta beach during a show filled with special effects, music, and lights. The launch of this new brand identity is part of the transformation plan that Desigual launched in 2015: "We are building a new Desigual and we are doing so thanks to the efforts of each member of this fabulous team," says Guillem Gallego, Desigual's Marketing Director.