New London design showcase

Online style-zine fashion156.com and boutique Start London are searching for budding designers with directional design ideas for both men and women. With this new competition, fashion156.com and the cutting-edge East London store, are offering two fashion designers the chance to showcase their work online and be stocked at the Start in Shoreditch.

The competition is open to students, graduates and other emerging designers whose label isn't established as yet. Designers are invited to submit their SS09 ideas in the form of a series of detailed sketches or original photographs.

The top ten designers will be invited to produce an actual garment, and the winning designs will be selected from this shortlist by Guy Hipwell, Editor/Fashion Director at fashion156.com and Start co-owners Philip Start and Brix Smith-Start. All ten finalists will be featured on fashion156 and Start London websites and readers are invited to judge and vote for their favourite design.

The closing date is set for 31st January, with the winning designs being sold in-store and online in March 2009.