New name for Stride Rite Corporation

For the future, Collective Brands Inc. will be known under a different name. To better communicate the broad range of premium and iconic performance and lifestyle brands in the company, as well as its new strengthened business model, the company will now be doing business as ‘Collective Brands Performance + Lifestyle Group’.

"We believe this new name elevates the strength and diversity of our brand portfolio, while also representing our role in Collective Brands,” said Gregg Ribatt, CEO of Collective Brands Performance + Lifestyle Group. “The new name best describes what brings us together – a collection of fiercely independent performance and lifestyle brands with unique personalities and strong marketplace positions, each focused on distinct and targeted customer groups.”

The Group includes Sperry Top-Sider, Saucony, Keds and the Stride Rite Children's Group with its brands Stride Rite, Robeez, Keds Kids, Saucony Kids and Sperry Top-Sider Kids, among others, which are sold through Stride Rite retail stores and wholesale partners. There is no change to Stride Rite children’s footwear brand or the Stride Rite Children's Group as part of this move. The company’s headquarters continue to be based in Lexington, Mass., a suburb of Boston.