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New, premium, footwear and emerging brands to appear at Pure London February 2016

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By FashionUnited

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Fashion

Over 700 brands will join the exhibitor line-up at Pure London in February, with a whole host of first-time exhibitors adding to the mix. Collections will range from inspirational eveningwear and young designer dresses to premium accessories, an exciting range of menswear and statement fashion pieces.

Pure London will showcase the finest in capsule collections from emerging brands, while the launch of Pure Menswear will cater for mid-to-premium high end brands with a unique and exciting mix of brands, for the first time.

Within the wider womenswear offering is Pure Premium; an area that will house over 40 high-end brands, each offering unique, bespoke and couture collections for AW16/17 as well as short order for SS16, this season premium footwear will also be presenting in this section.

Following its highly-acclaimed and applauded inauguration at the August show, the Premium Footwear Brands area will return again this season, offering a unique and an exciting way of presenting must-have collections from a variety of high-end footwear brands. With niche, quality designs set to inspire independent buyers looking for something different, the lineup for Footwear Brands includes C.doux, Audley, Imelda’s Secret, United Nude, Camper UK, Chie Mihara, Cocorose London, Marita Moreno, Paco Herrero, CREL and Slack.

Making their comeback to Pure London are Danish brands b.young, Fransa, Cream, Inwear, Part Two, Soaked in Luxury and ICHI. Pure London expects a great range of innovative fabrics and prints from the brands. b.young will be providing hero pieces filled with energy and feminine patterns. While Cream and ICHI accommodate flattering fits and silhouettes for the sophisticated woman.

Also adding to the mix will be first-time exhibitors Delirious Eyewear, Hemera, Harber & Dasher, EllesD, Lily & Carter, Pauline B, LuckyLU and Zoe Vine.

The Pure Footwear and Accessories offering will showcase everything from expert millinery to handbags, shoes and fashion jewellery. Returning brands to the area include Zandra Rhodes, Adele Monroe, Bandit, Kazuri Beads, Nour, Helen Moore, Love My Soul, Reeves & Reeves, GI Jewellery, Kirsteen Stewart, Pia Rossini, Lacoste Footwear, Peter Kaiser, Unisa, Ravel, Moda in Pelle, Birkenstock, Aspiga, Manas, Fly London, Peach Accessories and Smeidi London.

Adding a wholly new element to the show, Pure Menswear will launch in February as a hub for breakthrough menswear designers. Targeted at fashion boutiques and other independent retailers who want to launch into the menswear market, exclusive trend-led pieces will be presented from brands exhibiting at the show for the first time. These brands include 1 Like No Other, Waven, Guide London, Haber & Dasher, Hanro, Wolsey, Zeha Berlin, NEED Japan, Shackleton, D-Rock, Eric & Sophie, Claudio Lugli, Peter Gribby, Jacksin, SLIMS Sportswear, ETO Denim, Blow Ties, Guide, Lighthouse Clothing, Duke Clothing, ADAMIST, BALMEDOR, Noi, Clavon’s Wear, Affliction Clothing, Noble Wilde.

The next edition of Pure London will take place from 14-16 February 2016, organised by i2i Events Group. For more information or to register to attend, please visit: www.purelondon.com.

London; Pure London February 2016
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