New Sander fragrances

German designer Jil Sander - who left the Prada-owned label last November - has been working on developing a new men's and women's fragrance. These scents will target the younger 18-to-25-year-old audience. This signifies quite a turn-around for the brand that has always appealed to and been associated with a more mature audience.

"We want to talk to a young target for Jil Sander. So we had the idea of using flashy colours and a sports concept," said Francoise Maries, senior vice president of marketing, fragrances at the Lancaster Group, which is responsible for the launch of the new fragrances. Men's fragrances will be in neon orange bottles, whereas women's will be in hot pink.

The new scents will be available in stores from April.