New Trade Show

A new streetwear trade show is to launch in London on 3-4 July 2005 at The Barbican. The fair, called Upfront, aims to provide a platform for the most creative, inspirational and sought-after global street and sports brands. It will open ahead of other UK shows.

The organisers of the fair have revealed that the event is already being sponsored by a increasing amount of retailers and brands. They intend to fill the gap that was left by 40 degrees and to attract international buyers and businesses back to London.