New trends channel
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Fashion publication Marie Claire and online fashion retailer my-wardrobe.com are partnering to launch a new Trends Channel on marieclaire.co.uk. The new feature in the fashion section will provide an specialist’s guide to the 20 key Autumn Winter trends every week. The Trends Channel will feature catwalk, beauty and lifestyle images to illustrate each trend with a click-through to the fashion and beauty shopping pages, so readers can shop straight off the page. The shopping page will also include marieclaire.co.uk editor Carla Bevan's picks and catwalk looks. Buyers from my-wardrobe.com can provide commentary on the 20 trends and there will also be expert commentary from star hairdresser, Jonathan Long from Chelsea's Lockonego and celebrity make-up artist, Kate Lockwood.
The initiative will be launched with an exclusive Autumn Winter personal shopping competition, where one reader and a friend will have the opportunity to win a £1,000 personal styling experience with Carla Bevan and my-wardrobe.com womenswear Buyer, Joanne Watkinson. The exclusive partnership will be highlighted in the Marie Claire weekly e-mailer and newsletter to my-wardrobe.com customers. A reciprocal blog and my-tv entries will also be in place to drive readers to shop the new trends every week.