Fashion publication Marie Claire and online fashion retailer are partnering to launch a new Trends Channel on The new feature in the fashion section will provide an specialist’s guide to the 20 key Autumn Winter trends every week. The Trends Channel will feature catwalk, beauty and lifestyle images to illustrate each trend with a click-through to the fashion and beauty shopping pages, so readers can shop straight off the page. The shopping page will also include editor Carla Bevan's picks and catwalk looks. Buyers from can provide commentary on the 20 trends and there will also be expert commentary from star hairdresser, Jonathan Long from Chelsea's Lockonego and celebrity make-up artist, Kate Lockwood.

The initiative will be launched with an exclusive Autumn Winter personal shopping competition, where one reader and a friend will have the opportunity to win a £1,000 personal styling experience with Carla Bevan and womenswear Buyer, Joanne Watkinson. The exclusive partnership will be highlighted in the Marie Claire weekly e-mailer and newsletter to customers. A reciprocal blog and my-tv entries will also be in place to drive readers to shop the new trends every week.


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