New website for apparel textile industry

Avery Dennison, provider of pressure-sensitive labelling materials, retail tag, ticketing systems and office products has launched a new website. The site, managed by its Information and Brand Management Division, is offering apparel manufacturers, retailers and brand owners an array of products and technical resources.

The new website www.ibmd.averydennison.com strives to give a complete offering of solutions needed to display, track, trace, and protect brands, products and information. The site reflects the company's combined and strengthened offering following its 2007 acquisition of Paxar Corp.

According to Kim Macaulay, vice president, product management and strategic business development, the website will evolve as both a solutions resource and an interactive site for sharing industry intelligence and ideas.

"Future Web site additions will include two-way interaction where visitors can provide input and Avery Dennison can discuss critical topics such as compliance with the U.S. Consumer Product Safety Improvement Act of 2008, as well as serve as a training resource for our customers and a place to see the latest innovations and fashion trends in custom labelling."

The website launched in English with more languages to follow during the remainder of 2008 and into 2009.