Newcastle in flagship store onslaught

The recent opening of the Red Mall in Newcastle's MetroCentre sees a barrage of flagship stores opening their doors.

Debenham's compares their flagship store in the Red Mall to their Oxford Street emporium in London. Mango, Zara, H&M and Berschka are also set to open in the Red Mall, but will answer to the name 'flagship' to varying degrees. A true flagship store sells the entire range of products of a particular brand and must really represent the brand fully. So, whereas Zara might be a flagship store for the region, its real flagship store is in London. However, Berschka and River Island, the latter already available in the Red Mall, have true flagship stores in Newcastle.

Happy shopping for Newcastle!