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Next founder to launch FG4 retail in UK

By FashionUnited

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George Davies, the founder of Next, Per Una and George at Asda brands, is to launch fashion retailer FG4 in the UK.

The business will offer an online store womenswear and kidswear this month, with a wholesale target of 100 stores within the next 12 months.

Davies told The Mail on Sunday he has already identified locations in market towns rather than big cities and shopping centres in order to avoid high rents. He is also considering working with local franchise partners.

“This is a very hands-on operation we’re planning for FG4, which I think a big business would find it very difficult to copy," Davies told the newspaper.

“We’ll build a structure in different parts of the country all based around links with the schools. It will all run from a central website but I’ll probably take warehouses locally and we’ll appoint people from the areas to organise it. Ultimately there will be a lot of people involved."

Davies first launched FG4 as a kidswear chain in the Middle East four years ago.

Childrenswear
FG4