Nick Knight for Samsonite

Instead of capturing the new Bayamo Collection by Samsonite himself, establish fashion photographer Nick Knight is facing the latest Black Label campaign. As a true style icon, Nick Knight is photographed featuring his London studio as backdrop.

The world leader in travel accessories Samsonite introduces a global ad campaign for its Bayamo Collection including business and weekend items for men. The 2008 collection combines Samsonite’s brand history and craftsmanship.

Shot by Vanity Fair portrait photographer Norman Jean Roy, the campaign was developed by Samsonite’s advertising agency TBWA. The ads will run until the end of June across Europe, Asia, India and Latin America. Previously, celebrities such as Sir Richard Branson, Isabella Rossellini, Joaquin Cortes, Alexander McQueen and Jean Reno faced Samsonite’s ‘Life’s a Journey’ campaign. Milla Jovovich will front the company’s next campaign.